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Sacha Baron Cohen was born into a middle-class Jewish family,
the second of three sons of Gerald Baron Cohen and his wife
Daniella. Sacha Cohen's father, who owns a menswear shop in
Piccadilly, is originally from Wales, while his mother is of
Persian descent and was a native of Israel.
Baron Cohen attended Haberdashers' Aske's School, a public
school in Elstree, and went on to study history at Christ's
College, Cambridge.
In 1994 Channel 4 was planning a replacement for its series The
Word and put out an open call for new presenters. Sacha sent in
a tape of himself in the character of Kristo, a fictional
television reporter from Albania (who later became Borat, from
Kazakhstan), that caught the attention of one producer who kept
him in mind. Baron Cohen marked time by working for a Swindon
based television company.
Baron Cohen shot to fame when his character Ali G started
appearing on The Eleven O'Clock Show on Channel 4. Da Ali G Show
began in 2000 and won the BAFTA for best comedy series the next
year. The show was taken to the United States in 2003, where it
aired on HBO. Sacha Baron Cohen often fools guests to appear on
his show by sending them letters with HBO's letterhead and type.
Sacha Baron Cohen has had some troubles because of the racist or
prejudiced comments his characters make (see Da Ali G Show). HBO
spokesman Quentin Schaffer has replied to the criticisms in
America with, "Through his alter-egos, he delivers an obvious
satire that exposes people's ignorance and prejudice in much the
same way All in the Family did years ago."
Other characters created by Baron Cohen include Borat, a
television reporter from Kazakhstan with a fervent hatred of
Jews, an extreme hatred of gypsies (Roma) and a misogynistic
attitude. Cohen's third alter ego is Bruno, a gay Austrian
fashion show presenter, who often lures his subjects into
unwittingly making provocative statements and engaging in
embarrassing behaviour, as well as leading them to contradict
themselves, often in the same interview. This was once done by
"Bruno" asking the subjects to answer the yes or no questions by
saying either "Ach-Ja" for yes or "Nicht-Nicht" for no.
Notable interviews have included writer Gore Vidal, real estate
mogul Donald Trump, politician Newt Gingrich, former UN
Secretary Boutros Boutros-Ghali, and journalist Andy Rooney. He
also is a supporter of Comic Relief, and for the charity he has
done interviews (as Ali G) with, among others, footballer
David Beckham
and his wife Victoria.
Sacha Baron Cohen played the voice of King Julien the lemur in
the 2005 animated movie, Madagascar (and is billed as first
person in Madagascar II, which is expected to come out in 2008).
He guest starred in the Season 5 finale of Curb Your Enthusiasm
with Dustin Hoffman as a guide to Heaven. Sacha Baron Cohen has
presented the MTV Europe Music Awards twice, first on November
8, 2001 in Frankfurt, Germany, as Ali G, and then on November 3,
2005 in Lisbon, Portugal, as Borat. He also delivered the 2004
Class Day address at Harvard University as Ali G, the day before
the commencement ceremony. Cohen will co-star as the racing
rival to Will Ferrell in the upcoming Talladega Nights.
A major film 'Borat', which is based on the 'Ali-G Show' sketch,
is in post production and to be released soon.

Trivia
This Sacha Baron Cohen Biography Page is Copyright The Planets © 2004 - 2006 Chuck Ayoub